War is peace. Freedom is slavery. Ignorance is strength.

Who controls the past controls the future. Who controls the present controls the past.

Big Brother is watching you.

Perhaps one did not want to be loved so much as to be understood.

The best books, he perceived, are those that tell you what you know already.

If you want a picture of the future, imagine a boot stamping on a human face — forever.

Doublethink means the power of holding two contradictory beliefs in one's mind simultaneously, and accepting both of them.

In the face of pain there are no heroes.

Reality exists in the human mind, and nowhere else.

Power is in tearing human minds to pieces and putting them together again in new shapes of your own choosing.

Until they become conscious they will never rebel, and until after they have rebelled they cannot become conscious.

Freedom is the freedom to say that two plus two make four. If that is granted, all else follows.

You do not rise to the level of your goals. You fall to the level of your systems.

Every action you take is a vote for the type of person you wish to become.

Habits are the compound interest of self-improvement.

The most effective way to change your habits is to focus not on what you want to achieve, but on who you wish to become.

The task of breaking a bad habit is like uprooting a powerful oak within us. And the task of building a good habit is like cultivating a delicate flower one day at a time.

Be the designer of your world and not merely the consumer of it.

When you can't win by being better, you can win by being different. By combining your skills, you reduce the level of competition, which makes it easier to stand out.

The Four Laws of Behavior Change: Make it obvious. Make it attractive. Make it easy. Make it satisfying.

You should be far more concerned with your current trajectory than with your current results.

Professionals stick to the schedule; amateurs let life get in the way.

Missing once is an accident. Missing twice is the start of a new habit.

The purpose of setting goals is to win the game. The purpose of building systems is to continue playing the game.

Words can be like X-rays if you use them properly — they'll go through anything. You read and you're pierced.